📊 Free Tool

How Much Revenue Are Slow Response Times Costing You?

Enter your numbers below. See your monthly revenue leak — and what instant AI response recovers — in real time.

21× more likely to qualify with 5-min response — Harvard
78% of deals go to the first responder — InsideSales
US avg response: 47 hours
Your Numbers
Monthly inbound leads 50
Inquiries, form fills, demo requests, etc.
5 1,000+
Average deal value $5,000
Average closed deal or LTV
$
Current avg response time 4h
How long before your team replies to a new lead?
5 mininstant
1 hrfast
4 hrscommon
24 hrsslow
48 hrsvery slow
4 dayscritical
1 weekdanger
Customset time
💸 Monthly Revenue at Risk
$0
Update your inputs to see your calculation
Annual Recovery
$0
with instant AI response
Deals Lost / Year
0
to faster competitors
Current Close Rate
—
at your response speed
Potential Close Rate
—
with instant AI response
Close Rate Comparison
Instant (AI)
10%
Your speed
4%
US Average (47h)
2%
⚡
Enter your numbers to see your personalized insight.

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Harvard Business Review Study

Companies that contact leads within 5 minutes are 21× more likely to qualify them vs companies that wait 30+ minutes. The qualification window closes fast.

Source: HBR "The Short Life of Online Sales Leads" (2011, N=100,000 leads)

InsideSales.com Research

78% of deals go to the vendor who responds first. Speed-to-lead isn't a nice-to-have — it's the primary predictor of whether you'll even get a shot.

Source: InsideSales.com Lead Response Management Study

US Average Response Time

The average business takes 47 hours to respond to a new inbound lead. That means the bar is low — and fast movers capture an outsized share.

Source: Drift "The 2021 State of Conversational Marketing"

How This Calculator Works

We model close-rate degradation using exponential decay based on the Harvard 21× multiplier, anchored to industry average close rates for inbound leads.

Estimates are directional. Your actual results may vary.